Master's in Advertising and Public Relations at CKU

Explore how organisations build attention, trust and public relationships. CKU’s master’s route in Advertising and Public Relations offers an academic direction for graduates interested in persuasive communication, brands and the relationship between organisations and their audiences. It is an opportunity to develop a more thoughtful understanding of communication practice rather than approach advertising as creative production alone.

Find your direction with Asia Pathway. We can help you compare the subject with your interests, understand entry expectations and build a realistic study plan before you apply.

Why choose this program?

• Take the next academic step beyond your bachelor’s qualification.
• Advertising: the role of advertising within culture, markets and organisational communication.
• Public relations: relationships between organisations, stakeholders and wider society.
• Combine subject development with an international study experience.
• Receive personalised application and document guidance from Asia Pathway.

Program at a glance

University: Catholic Kwandong University

Location: Gangneung, South Korea

Study level: Master’s study

Study structure: Graduate coursework and completion requirements follow the department’s current study plan. Confirm the expected duration and research arrangements for your route.

Teaching track: English-track arrangements are available for eligible graduate study. Delivery may include interpretation or translation support; confirm the exact arrangements for this department rather than assuming every lecture is taught entirely in English.

Connect communication ideas with organisational purpose

• Advertising: the role of advertising within culture, markets and organisational communication.
• Public relations: relationships between organisations, stakeholders and wider society.
• Communication practice: how messages, audiences and professional contexts influence decisions.
• Critical enquiry: examining the connections and differences between advertising and public relations.

Graduate study encourages you to question assumptions about how communication works, interpret relevant ideas and develop an informed position. Your subject choices and any research project should reflect your interests and the department’s available teaching and supervision. Asia Pathway can request the current course plan so you can judge its fit with your goals.

Who is this program for?

Graduates interested in advertising, public relations, media, marketing communication or organisational reputation, including applicants who want to strengthen an academic foundation before further professional development.

Career directions

Possible directions include communication coordination, campaign support, public-relations work, advertising-account support, brand communication and further research. Creative portfolios, local-language ability and practical experience can be important alongside the degree.

A master’s qualification does not replace the portfolio or experience required for a specific creative or agency role. Think about whether your priority is communication research, strategic thinking or practical production when comparing this course with other media options.

Admission and language requirements

• A recognised bachelor’s degree or accepted equivalent, with academic preparation suitable for the intended graduate field.
• Academic transcripts, graduation documents, passport and nationality or family documents as required for your application.
• English-language guidance for the international route generally uses IELTS 6.0, with different guidance for some applicant groups. Ask us to check the applicable benchmark and accepted alternatives.
• Suitable language evidence and any additional material requested by the university.
• Financial and document-verification requirements must be checked for your applicant profile.

Plan before you submit. Asia Pathway can review your background, identify missing documents and explain the next steps. Meeting a minimum requirement does not guarantee admission; the university makes the final decision.

Tuition and scholarships

Budget per semester. Tuition is charged by semester, not as one all-inclusive degree package. Ask Asia Pathway for the current standard semester fee for your exact major and entry route, together with any approved scholarship calculation. USD figures are indicative conversions; the university’s final invoice and payment-currency requirements take priority.

Scholarship planning: Ask us to check the awards available for your chosen programme and applicant profile. The amount, qualifying conditions and period of support must be confirmed in your individual offer; undergraduate and postgraduate policies are not interchangeable.

Other costs: Plan separately for admission or application charges, accommodation, meals, insurance, textbooks or materials, travel, visa-related expenses and personal living costs. Scholarship coverage should never be assumed to include these items.

Life and learning in Gangneung

Make Gangneung part of your learning experience. CKU offers a university setting on Korea’s east coast, giving you the opportunity to build everyday independence and explore a different side of the country from the capital. Korean-language development can make daily life more rewarding and support your longer-term professional plans.

University housing provides an option for students who want to begin with a campus-based living arrangement. Room availability, room type, meal arrangements and the residence period must be checked separately from tuition.

Apply with Asia Pathway

Ready to take the next step? Contact Asia Pathway to discuss Master's in Advertising and Public Relations at CKU. We can help you compare study options, check the current curriculum and teaching arrangements, review academic and language eligibility, clarify semester tuition and scholarship possibilities, and prepare your application documents. Start with a personalised conversation so you can make an informed decision about your future in Korea.